Museum Educators' Pre-Conference

REGISTER NOW! for the 2018 Museum Educators Preconference

Location: Adam's Mark Hotel

Registration Fee:
$75 member, $95 non-member
Registration (includes, lunch, transportation)

Registration deadline: November 1, 2018

Limit: 100 participants

8:00-9:00 Registration at Adams Mark Hotel

9:00-12:00 AM Session: If We Build It Will They Come? Building New Audiences in Museum Education, Jennifer Foley Ph.D.

12:00-1:00 Lunch at the hotel for everyone

1:00-1:30 Travel by bus (provided)

1:45-4:45 PM Session: Museum Educators Off-site workshops at Albright Knox Art Gallery

5:00 Return to the Hotel


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2018 Museum Educators' Preconference


If We Build It Will They Come? Building

New Audiences in Museum Education

Join us on Thursday November 15, 2018
for a preconference experience designed especially for Museum Educators.

SESSION DESCRIPTIONS                                               

Morning Session:
Presenter: Jennifer Foley Ph.D., Director of Education and Community Engagement, Albright-Knox Art Gallery

Building new audiences is an evergreen topic of discussion for museums, and one that is directly linked to organizational sustainability. Nearly every museum department has a role to play in attracting and growing new audiences, however, as museum professionals with one of the most public areas of responsibility in their organizations museum educators are in a particularly important position for focusing on expanding
participation and reaching new audiences. While museum educators often play a crucial role in growing museum audiences they also may or may not have new resources added in tandem. How can we best focus our energies and resources to most effectively achieve our audience goals, even when we don’t have expanded resources?

Over the course of this workshop participants will learn strategies for:

  • Identifying audience gaps
  • Identifying growth opportunities
  • Assessing the resource to audience growth ratio
  • Assessing the best strategy for meeting the new audience needs and leveraging institutional strengths
  • Identifying key partners within and outside your institution

Participants will also create a framework for developing an engagement strategy for a new audience that they hope to develop at their home institutions.

Afternoon Session:
In the afternoon participants will visit the Albright-Knox Art Gallery for a tour of the special exhibitionsGiant Steps: Artists in the 1960s and We the People: New Art
from the Collection—and discussions with education staff about recent successful (and one not so successful) new audience development projects.

Jennifer FoleyJennifer Foley is an art historian who found her true home in art museum education and interpretation. She is the Director of Education and Community Engagement at the Albright-Knox Art Gallery, where she leads the museum’s educational, engagement, and interpretation programs and initiatives, working with a team of incredibly talented educators. Before joining the Albright-Knox she was the Director of Interpretation at the Cleveland Museum of Art, where she led the museum’s interpretation strategy and program for special exhibitions and the permanent collection. She worked extensively with digital interpretation initiatives and digital content development, including the content for the CMA’s award-winning ArtLens app. Prior to her work in Cleveland, she began her museum career as a statewide educator with the Virginia Museum of Fine Arts in Richmond, Virginia, where she worked with arts organizations, libraries, and schools to bring art-focused programming to every region of the state. In addition to her work in museum education and interpretation, Foley has presented on her work at numerous conferences, including the American Alliance of Museums, the MCN annual conference, the Association of Art Museum Directors’ Meeting, the Association of Art Museum Interpretation, the American Federation for the Arts. She holds an MA and a PhD in art history from Cornell University, and is ABD in the educational research and evaluation program at Virginia Commonwealth University.

Participants will receive a certificate of verification for 6 Professional Development hours. All participants will attend both sessions. Lunch is included with registration.


NYSATA thanks Blick
our 2018 Platinum Conference Sponsor

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